I received this email today and figured I would share it with my subscribers. This one is pretty good as they try to go after a hot button that feels good “recognition”. Now, I fully back direct marketers that sell software, discount buying clubs, health and beauty products ect, I just cant get behind this one. Let’s face it, picking up the phone and calling that 800 number for the next great cure may give a rock star call center rep an opportunity to sell, upsell, cross sell and club you with all kinds of stuff you may or may not need but at the end of the day you made a decision to call an advertised tangible product.
Take a look at the email: (LOL)
You were recently chosen as a potential candidate to represent your professional community in the 2010 Edition of Strathmore’s Who’s Who.
We are pleased to inform you that your candidacy was formally approved July 7th, 2010. Congratulations.
The Publishing Committee selected you as a potential candidate based not only upon your current standing, but focusing as well on criteria from executive and professional directories, associations, and trade journals. Given your background, the Director believes your profile makes a fitting addition to our online and hardcover publications.
There is no fee or obligation to be listed. As we are working off of secondary sources, we must receive verification from you that your profile is accurate. After receiving verification, we will validate your registry listing within seven business days.
Once finalized, your listing will share prominent registry space with thousands of fellow accomplished individuals across the globe, each representing accomplishment within their own geographical area.
To verify your profile and accept the candidacy, please visit here. Our registration deadline for this year’s candidates is August 25th, 2010. To ensure you are included, we must receive your verification on or before this date. On behalf of our Committee I salute your achievement and welcome you to our association.
Vice President, Research Division
Strathmore’s Who’s Who
26 Bond Street
Westbury, NY 11590, USA
If you really want a laugh, read some of the emails the sales people have sent out to folks that were biting or worse swallowed the hook!